About
Derek Lietzau
Insurance Group

What Makes Us “The One”

At Derek Lietzau Insurance Group, we do things differently. While our competitors might try to win you over with the cheapest quote, we quote based on your actual needs, prioritizing coverage that protects your assets over just offering a bare-bones policy.

We take the time to uncover all of your day-to-day risks so that when life throws something unexpected your way, you can rest assured knowing you are covered.

Plus, you will always have a dedicated agent you can call directly when you have questions.

Our Origin Story

Insurance is in our blood. This business was passed down from Derek’s Dad, who served the community in the insurance industry for over 30 years. Derek has now been an Agent for 14 years, driven by a desire to use his communication strengths to help clients truly understand the purpose of insurance: protecting everything they work hard for. This “advisory approach” rather than a “selling approach” is a cornerstone of his career, earning him the prestigious Farm Bureau “Greg Smith Leader in Action” award last year for his work mentoring young agents.

Derek Lietzau Insurance Group offices in paw Paw, MI

Our Team

When you work with us you are working with a team of exceptional individuals who go above and beyond to build trust and rapport. We treat our clients with the utmost respect, the same way we would treat our peers. You can expect deep sympathy during tough situations, but also professional boundaries to ensure we are always protecting your best interests.

Derek, his wife, and their three children standing together outdoors near a pond in autumn.

Derek Lietzau
Owner

“In 14 years of experience in the insurance industry, I take pride in guiding my clients through their coverage in a way that they can both understand and feel confident in. Being there for my clients during difficult times is the most meaningful part of what I do, and I am especially passionate about life insurance – knowing I’ve helped provide security and support to a family when they needed it most brings a deep sense of purpose to my work.”

– Derek

Rachel and her partner wearing western-style clothing, standing in a field next to a horse.

Rachel Chancellor
Director of Sales & Marketing

“I enjoy advising my clients on their coverages and knowing that every question I ask uncovers a new need the could make a life-changing difference for my client at the time of a claim. I take pride in building lasting relationships with my clients, earning their trust over time, and being a reliable resource they can turn to throughout every stage of their life.”

– Rachel

Samantha and her husband sitting on a nursery floor with their newborn baby, toddler daughter, and family dog.

Samantha Deloach
Insurance Producer

“What I find most rewarding about my career in insurance is building genuine, long-term relationships with my clients. It means a lot to me to build their trust and become someone they can rely on through all life stages. Whether it’s helping them understand their coverage or being there during difficult times, I truly value the role I play in supporting and protecting the people I work with.”

– Samantha

Three young women standing together in a grassy, natural area, smiling at the camera.

Lainey Goodson
Lead Processor

“One of the most rewarding parts of my job is knowing that all of our clients trust us to protect their biggest assets. We make sure every insurance policy is customized to the clients needs and ensure they understand what coverages they have in the event of a loss.”

– Lainey

Leah and her husband with their four children standing outdoors with a lakeside backdrop.

Leah Wegner
Customer Service Representative

“I love being able to help our insureds understand their policy and clearly see how their coverage protects them and their belongings – giving them confidence, peace of mind and the reassurance that they’re prepared for whatever life may bring.”

– Leah

Being a Good Neighbor

We are deeply invested in making an impact outside of our office walls. We are proud members of the Southwest Michigan Business Network and the Paw Paw Lions Club. We actively support our local youth and agricultural communities through 4-H, the Van Buren Conservation District’s “Farming for the Future” event, and the Kalamazoo Youth for Christ annual golf outing. Over the years, we have also loved supporting local schools, including Paw Paw Athletics and Mattawan Little League.

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4-H

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Farming for the Future

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Kalamazoo Youth for Christ

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Paw Paw Lions Club

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Wine & Harvest Festival

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Mattawan Little League

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Paw Paw Athletics

Two team members from the Derek Lietzau Insurance Group standing under a branded event tent at a Kalamazoo Youth for Christ event.

Local Organizations We Support

Awards

We believe in being upfront about who we work best with. We are not for people who are just looking for the cheapest price and don’t care about how well they are actually covered. We are also not the right fit for people who want a “quick policy” where they can stop into our office and expect to bind coverages that same day, while we can sometimes do this, it is very rare because we take the time to do things right.